The SMM is about Social Media Marketing (Marketing in Social Media). This term may sound more familiar to us, since it is a type of booming marketing that arose along with web 2.0 and the boom of social networks. It is based on bidirectional communication between the company and customers or potential customers. A community or group of followers is created, information and opinions, opinions, etc. are received. Advertising campaigns are created based on the needs of users and the results are measured to adapt the actions to follow.